DigiTV and Looking Local - are our two brands. DigiTV is customer facing to all public sector bodies, whilst Looking Local is the citizen facing brand.

DigiTV is the project/service name promoted to Local Authorities. With a background as a national project, DigiTV is now fully owned and managed by Kirklees MBC and is a stand alone, not-for profit project.

DigiTV is how we represent ourselves to the Local Government market, in offering technology for digital TV and mobile publishing to enhance service delivery.

However DigiTV is not a ‘customer friendly’ brand and doesn’t automatically lead one to recognise what is on offer. After consultation with our Local Authority partners we branded our service on the digital TV platforms and mobile, ‘Looking Local’.

Now when a citizen wants to find Local Government information or services on digital TV and mobile, they use the ‘Looking Local’ menu options. This means that we are able to offer other local services, not just those of Local Authorities. Already we are working with a number of police authorities, health trusts, fire authorities and work with a number of national organisations with local content; Jobcentre Plus, Transport Direct and the Legal Services Commission.

‘Looking Local’ allows our partners to offer core Local Authority services and information, but also to publish useful public information. This can act as a carrot for citizens who may not have regular need for local government services. For instance; what’s on information, reading circles, community notice-boards and so forth. It also gives us one understandable brand to promote when we undertake interactive advertising campaigns to encourage traffic.