The usage statistics data is shown in weekly listings within the Starter Kit CMS and shows comprehensive information regarding micro-site hits and sessions as well as usage data for plug-ins within your site. You can then view this weekly data by day, by hour, by channel (Virgin Media, 3 Mobile, Sky etc), by screen, by plug-in and by session.

Using this last facility you can even view the path a user takes throughout the service, including their entrance and exit points.  You can look at the statistics for any of the microsites within Looking Local or for Looking Local as a whole. The good news here is that you can start to get a better idea of what successes other LAs are having in terms of the services they deliver on DiTV and mobile – and learn from this experience.  This data and can be ‘cut and pasted’ into Excel for further manipulation if you require or we can also supply ‘raw’ comma delimited data for those who wish to manipulate the data themselves.