Whilst accepting that there are certain limitations to providing similar content on mobile phones and digital television, there are many reasons why this makes considerably good sense:

• The interface for ‘interacting’ is very similar 
• A remote control has the same ‘joystick’, alphanumeric and ‘enter’ keys as most mobile phones
• The amount of content that you might choose to deliver on interactive television and the type of services one would concentrate on for DiTV both lend themselves well to the mobile
• Over 90% of the adult population owns a mobile phone, so the audience is huge

The local public sector faces a difficult challenge. We are all aware of the potential that a multi-channel delivery strategy can provide – but the difficulties of the various technologies along with the effort to maintain content and interactive services on all of these is a challenge that most cannot tackle in isolation. The DigiTV Starter Kit provides an answer to this challenge by using a single piece of technology to handle both interactive television and mobile phones whilst still enabling you to exploit each separately where appropriate. 

DigiTV originally piloted the service with 3 mobile and has since updated the technology so that Looking Local is now accessible on almost any phone, on any mobile network, that has the capability to ‘browse’ the internet. This  strengthens an existing business case that already demonstrates how a service on interactive television alone will deliver very real savings to you.

To view mobile screenschots click here

Top view Bournemouth's dedicated youth service 'The Zone' on mobile click here 

To access Looking Local on your mobile use this url: www.digitv.gov.uk/digitv/cds/LookingLocal/Mobile/home 

To find out more about Looking Local on mobile phones please click here to view our business case which has a detailed mobile section